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  • Marketing Services VIP / access Lounges

  • We strongly believe Airport VIP Lounges can be marketed as part of the travel value chain. Very few operators are currently adopting an active sales policy and limit their activity to catering to passengers passing through the airport and accessing the lounge.
     
    To that end we can develop a sales policy designed to maximise revenue responsibly and sustainably, in line with the venue’s exclusive nature.
     
    Our sales policy can be summarised as follows :
    • Establishment of an internal sales policy at the airport, with stands, pop-up, etc. to attract walk-in passengers.
    • Introduction of offline local and international channels, local and international. Opening of new targets and segments (leisure, corporate).
     
    Digital business:
    • Extensive possibilities for online marketing, through own website, third-party websites, etc.
    • New income streams, (e.g. advertising, additional airport Services, etc.)
    • Creation of business synergies with other licensees ( e.g. duty-free shops, car rentals, etc. ).